Maximizing Sales with Bigcommerce’s Built-in Features

In today’s competitive e-commerce landscape, businesses need more than just a basic online store to thrive—they need a platform that offers powerful tools to maximize sales, streamline operations, and improve customer experiences. Bigcommerce is a leading cloud-based e-commerce platform that provides a wide range of built-in features designed to help businesses increase their sales, manage their stores efficiently, and scale with ease. To make the most of these features, working with a professional development company is often the best route to ensure your store is optimized for success.

In this article, we’ll explore the built-in features of Bigcommerce that can help you boost your online sales and how a development company can customize these tools to meet your specific needs. We’ll also touch upon how a NopCommerce Development Company offers similar support for businesses looking to maximize sales on that platform.

1. SEO-Friendly Features for Higher Search Rankings

Search engine optimization (SEO) is a crucial factor in driving organic traffic to your online store, and the more visible you are in search engine results, the higher your chances of increasing sales. Bigcommerce offers a suite of built-in SEO tools that make it easier to optimize your site for search engines.

These features include:

Customizable URLs: Bigcommerce allows you to create SEO-friendly URLs for your product pages, making it easier for search engines to understand and rank your content.
Meta tags and descriptions: Each page, product, and category can have unique meta tags and descriptions, helping search engines understand the relevance of your content.
Automatic sitemaps: Bigcommerce automatically generates sitemaps, ensuring that search engines can crawl your site efficiently.

While these features are excellent out of the box, a development company can help you fine-tune your SEO strategy by conducting keyword research, optimizing your site’s structure, and implementing advanced SEO techniques. This ensures that your store ranks higher on search engines, driving more organic traffic and, ultimately, increasing sales.

2. Abandoned Cart Recovery

One of the most powerful tools that Bigcommerce offers to increase sales is its abandoned cart recovery feature. On average, 70% of online shopping carts are abandoned, which means potential sales are lost. Bigcommerce’s abandoned cart recovery tool automatically sends follow-up emails to customers who left their carts without completing a purchase.

This feature can significantly boost your sales by encouraging customers to return and complete their purchases. A development company can customize these emails to reflect your brand’s tone and style, making them more engaging and effective. Additionally, they can help you set up triggers based on customer behavior to send personalized emails, offering incentives like discounts or free shipping to entice customers back.

3. Optimized Checkout Process

The checkout process is a critical stage in the customer journey, and a smooth, user-friendly experience can make the difference between a completed sale and a lost customer. Bigcommerce offers a one-page checkout option, which simplifies the process and reduces friction for customers.

A development company can further enhance your checkout process by customizing it to your business needs. This could include integrating with multiple payment gateways, offering alternative payment methods like digital wallets (such as Apple Pay or Google Pay), and optimizing the layout for mobile users. By streamlining the checkout process, you can reduce cart abandonment rates and boost conversions.

4. Mobile-Optimized Design

With more than half of online shopping now happening on mobile devices, having a mobile-optimized store is no longer optional. Bigcommerce offers mobile-responsive themes that ensure your site looks great and functions well on any device.

However, a development company can take this a step further by creating a fully mobile-first experience. This involves optimizing the layout, images, and checkout process specifically for mobile users, ensuring fast load times and an intuitive interface. By providing a seamless mobile experience, you can capture more sales from customers who prefer shopping on their smartphones or tablets.

Social proof is a powerful sales driver in e-commerce, and Bigcommerce makes it easy to showcase product reviews directly on your product pages. Positive reviews help build trust with new customers and can significantly influence purchasing decisions.

A development company can help you integrate advanced review systems and customize how reviews are displayed on your site. For example, they can integrate with platforms like Yotpo or Trustpilot, allowing you to collect and showcase authentic reviews. Additionally, they can help you set up social media integrations that display user-generated content, further enhancing the credibility of your brand and driving more sales.

6. Built-in Analytics for Data-Driven Decisions

Understanding how customers interact with your store is key to making data-driven decisions that boost sales. Bigcommerce offers built-in analytics that provide insights into your store’s performance, including data on sales, product performance, and customer behavior.

A development company can help you set up advanced reporting and analytics tools, integrating with platforms like Google Analytics or Facebook Pixel to gain deeper insights. With these tools, you can track the effectiveness of marketing campaigns, identify the best-selling products, and understand customer behavior patterns. This data allows you to make informed decisions that optimize your store for better sales performance.

7. Multi-Channel Selling

Bigcommerce makes it easy to expand your sales channels by offering built-in integrations with popular marketplaces and social platforms. You can sell on Amazon, eBay, Instagram, and Facebook directly from your Bigcommerce store, increasing your reach and driving more sales.

A development company can help you set up these integrations and ensure that your product listings are optimized for each platform. By diversifying your sales channels, you can reach new customers who may not have discovered your store through traditional means, boosting your overall sales.

8. Personalized Customer Experiences

Bigcommerce allows for personalized customer experiences by offering tools like customer segmentation and custom pricing rules. These features enable you to target specific groups of customers with tailored promotions, discounts, and recommendations.

A development company can help you set up dynamic customer segments based on purchase history, location, or browsing behavior. They can also integrate with CRM systems and marketing automation tools to create highly personalized email campaigns and product recommendations. Personalization is a powerful way to increase customer loyalty and drive repeat sales.

The Case for NopCommerce

While Bigcommerce provides an all-in-one, hosted solution for growing your sales, NopCommerce offers similar capabilities with a more customizable, open-source platform. For businesses that prefer greater control over their store’s functionality, a NopCommerce Development Company can help create a tailored e-commerce experience that maximizes sales.

NopCommerce offers flexibility in product management, payment gateway integration, and marketing automation, all of which can be customized to fit your business model. With the help of a NopCommerce Development Company, businesses can leverage the platform’s scalability and flexibility to boost sales just as effectively as with Bigcommerce.

Conclusion

Maximizing sales in today’s competitive e-commerce environment requires leveraging every available tool and feature your platform offers. Bigcommerce’s built-in features, from SEO tools and abandoned cart recovery to multi-channel selling and personalized experiences, provide businesses with the foundation to drive more sales and improve customer engagement. By partnering with a Bigcommerce Development Company, you can customize these features to suit your specific business needs and ensure that your store is optimized for success.

For businesses that prefer an open-source platform, working with a NopCommerce Development Company offers similar opportunities to maximize sales through tailored customizations and integrations. No matter which platform you choose, having an experienced development team by your side ensures that your e-commerce store is set up for long-term success and growth.